Subject Line Best Practices:
Your subject line is the first thing support sees – make it count!
✅ GOOD Examples:
- “Website contact form not sending emails”
- “Unable to log in – password reset not working”
- “404 error on product page /shop/item-123”
- “Request: Add new user account for john@company.com“
❌ BAD Examples:
- “URGENT HELP!!!”
- “Problem”
- “Question about website”
- “It’s not working”
Key principles:
- Be specific about what’s broken or what you need
- Include the affected feature/page/function
- Keep it under 10 words when possible
- Don’t use ALL CAPS unless it’s truly critical
Ticket Body Guidelines:
A well-written ticket gets resolved faster. Include these elements:
1. Clear Description of the Issue Start with a concise summary of what’s wrong or what you need.
- Example: “The contact form on our homepage is not delivering emails to our inbox. When users submit the form, they see a success message, but we never receive the inquiry.”
2. When Did It Start?
- Is this a new problem or ongoing?
- Did it work before? When did you last see it working?
- Example: “This started yesterday around 3 PM. It was working fine in the morning.”
3. Steps to Reproduce (for bugs) Help us see what you’re seeing:
- Go to [specific page/URL]
- Click on [specific button]
- Fill in [specific fields]
- Error appears
4. What You Expected vs. What Happened
- Expected: “Form should send email to support@woop.design“
- Actually: “Form shows success but no email arrives”
5. Environment Details
- Browser: Chrome 120 on Windows 11
- Device: Desktop / Mobile / Tablet
- URL where issue occurs
- Your user role/account type
6. Visual Evidence
- Screenshots of the error
- Screen recording of the problem (use Loom, ScreenPal, etc.)
- Error messages (copy the full text)
- Console errors (if technical)
7. Impact and Urgency
- Who is affected? (just you, all users, customers?)
- Business impact: “Customers cannot contact us”
- Workaround: “We’re manually checking the form database”
8. What You’ve Already Tried
- Refreshed the page
- Tried different browser
- Cleared cache and cookies
- Checked spam folder
Complete Example Ticket:
Subject: Contact form on homepage not sending email notifications
Body: Hi Support Team,
Our contact form at https://woop.design/contact is not sending email notifications to our support inbox (support@woop.design).
What’s happening:
- Visitors fill out the form and click Submit
- They see a “Thank you, we’ll be in touch” success message
- We never receive the email notification
- The submission DOES appear in the Support Candy ticket system
When it started: Yesterday (January 21) around 3:00 PM. It was working fine in the morning – we received 3 inquiries before noon.
Impact: We’re missing customer inquiries and they think we’re ignoring them. This is affecting approximately 10-15 potential customers per day.
What I’ve checked:
- Spam/junk folders – nothing there
- Email server settings in WordPress – look correct
- Other email notifications (password resets) – working fine
- The issue happens from any browser/device
Screenshots: [Attached: form-success-message.png, ticket-in-system.png]
Please help us resolve this as soon as possible.
Thanks, John